Role

Motion Graphics Designer for the new Must Have Ideas TV channel

This has been text book from Andy on how to make a client happy. A really pleasurable experience and he delivered quality for every asset. The directors are exacting people but they’ve really been impressed by his work and are very happy indeed with the results. Andy elevated the channel to a new level with his high quality work.

– Michael Wood, Head of Broadcast at Must Have Ideas

The team at Must Have Ideas approached me with the exciting news of ambitious next phase of their hugely successful British retail business – launching a brand new TV shopping channel.

I worked with them to create a motion graphics package that could meet the demands and flexibility requirements of broadcasting 24/7, including pre-made title animations, promotional stings and easy-to-use templates, such as the daily broadcast schedule, with automated functionalities so the team could have the graphics for the day ahead ready within minutes.

Here’s an example of one of the 19 title animations created for the channel. I delivered a variety of colour schemes and variations on the animation to keep the visuals fresh throughout the continuous broadcast.

I also delivered a couple of promo videos cut together using footage from existing marketing material, linked together with motion graphics.

In total, around 30 graphics assets were created to facilitate the launch of the channel and its visual identity for the years to come.